Nice campaign produced by French design firm for the to encourage people to read more. Watch the
Couldn’t resist sharing a few good logo designs, especially given the preponderance of bad logos in the world today. Via .
Love the deconstruction here: wine being poured into a wine glass… minus the wine glass.
Great typographic design.
Simple, but effective.
Web design and content management is a struggle for many small to medium-size churches. Few churches can afford a full time designer or communications expert, and few pastors (despite their interest/willingness) have the skills to effectively design and maintain a proper website.
The options these churches face are usually limited. They can spend $10,000 - $25,000 on a custom designed website, with a back-end content management system tailored to their specific ministry needs. Or, they are forced into a template by a web hosting company that charges little or nothing for the design and makes their money on monthly hosting fees from a bulk of clients. The challenge with the latter option is that updates to these websites frequently do not happen in a timely manner, if at all.
Finally, there is another option. , based in Simi Valley, CA, has developed a menu of customizable Flash-based websites for churches and ministries with limited resources. While these sites are templates, what makes them unique is “The Greenhouse,” Clover’s built-in WYSIWYG editor that makes adding web pages and managing content simpler than using WordPress.
Kudos to Clover for addressing a real need within a very large niche market. Now you must excuse me: I need to schedule a meeting with my pastor…
As a kid, Halloween was always one of my favorite holidays. It was one of the few occasions in a kid’s life where he/she doesn’t have just pretend to be a cowboy, Indiana Jones, or a princess. You actually got to dress the part, with financial assistance from mom, dad, grandma - whoever.
In that spirit of nostalgia, I couldn’t resist pointing to some great horror photography from Missouri photographer, Joshua Hoffine. If you like scary stuff, or simply have an appreciation for great photography, you should definitely check out .
from over at about a big brand using Twitter to enter into the conversations people are having about their experiences with the brand.
In short, Darryl’s business utilized a Sprint service this summer and got a huge surprise when the bill came. A lengthy call to customer service resulted only in scripts, supervisors, frustration and wasted time. Darryl Tweeted his experience on Twitter and, behold, someone with real decision making power from within Sprint was monitoring Twitter conversations that included the keyword “SPRINT.” Darryl was contacted directly, and the whole thing got worked out to everyone’s satisfaction.
If you’ve ever struggled to see the relevance of social media to big brands, this one is for you.
Love this ad on YouTube for Wario Land: Shake It on the Wii game console. Nice adaption of the medium for the message.
Behind-the-Scenes interview by with Mark Slee, lead product manager at Facebook. They discuss the new design of Facebook and the work culture at Facebook.
This is proof that non-profits don’t need big budgets to create a compelling message. I would further argue that sometimes viral may be the best way to begin a message. Viral is the new grassroots.
is a missional work by the and the . Its goal is to “create opportunities for girls, and the world.”
What are you doing to change the world, one person at a time?
: never say, “You just don’t get it.” You might as well just call them stupid outright.
This golden nugget goes out to anyone seeking Cuban’s (or anyone else’s) financial backing in a venture. It’s also applicable when pitching a new client. The truth is, if someone “doesn’t get it,” there are really only 3 possible reasons:
- Your pitch stinks. i.e. You need to do a better job of explaining.
- Your product/service stinks. i.e. The opportunity you are presenting really isn’t as good as you want to believe it is.
- You didn’t do your homework well when identifying prospective clients/investors. Um, your fault; not theirs.
For those of you who don’t know who is, he is the owner of the NBA’s Dallas Mavericks. Cuban made his millions when he sold his internet startup back before the internet company investment bubble burst.
The spirit of Cuban’s Rule of Investing is echoed by one of my own rules, one I like to call Hal’s Golden Rule of Positioning, offered to all here free of charge:
If you have to explain to people why your product or service is different than your competitors’, it isn’t different.
learned recently by & Comics. Charles C. over at the notes 3 Ideas for Being True to Your Brand:
- Do not reinvent the wheel. Once you have something that works, you don’t need to fiddle with it.
- Keep focus. Things that don’t hold up over time are not good for a brand.
- Be brilliant. Doing things right shows the world that you are fully dedicated to quality. That means you need the right people, people who take your business as seriously as you do, the right products and materials and the right procedures and processes.
Charles’ Bottom Line: It is not an advertising issue, or a marketing issue; it is a whole-business issue… your brand must be reflected in everything you do, from you personnel decisions to your office or retail space to your customer service to your products and services. All of these things are your brand and you need to treat them as such.
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